About Me


I am a Ph.D. Candidate in the Department of Marketing, Eller College of Management at the University of Arizona. I will join the University of Utah’s David Eccles School of Business as an assistant professor of marketing in 2020.

Prior to that, I was a research assistant in Visual Analytics Group at State Key Lab of CAD & CG. I received a B.S. in Information and Computing Science from Zhejiang University (advisor: Wei Chen).

Research Interests:
Methodologies: Econometrics, Deep Learning and Statistical Learning, Natural Language Processing
Substantive: Digital Marketing, Online Reviews, Crowdfunding and Other Internet-Enabled Platforms

Dissertation Committee Members:
Yong Liu (Co-Chair, Marketing), Madhu Viswanathan (Co-Chair, Marketing),  Bikram Ghosh (Marketing), Junming Yin (MIS), Gautam Gowrisankaran (Economics)

Contact Me:
Phone: (+1) 520-442-5440
Email: gutianyu@email.arizona.edu

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